Why These Are the Emails I Open Every Time: A Design-Lover’s Guide to the Best Email Lists

Quick Recap Overview

• Some emails are just too beautiful to ignore. In this blog, we explore four standout brands—Set, Dae Hair, Oadevold, and Sezane—that create emails so engaging, they feel like digital works of art. With stunning photography, immersive layouts, and unexpected moments of delight, these brands go beyond selling to curate experiences that captivate their audience. Whether it’s Set’s minimalist luxury, Dae’s sun-kissed aesthetic, Oadevold’s heritage storytelling, or Sezane’s Parisian charm, these emails are a masterclass in scrollable, on-brand design. If you’re looking for email inspiration, these are the ones to watch.

How to Create Scrollable Email Design

In a world where inboxes are overflowing, only a handful of emails make the cut—and I’m talking about the ones I actually want to open. While most marketing emails get ignored, a select few consistently capture my attention with their stunning visuals, engaging layouts, and inspiring content. These brands don’t just sell; they curate an experience. Here’s why I never skip an email from Set, Dae Hair, Oadevold, and Sezane—and why you should be following them too.

1. Set: Clean, Chic, and Scroll-Worthy

Set’s emails are a masterclass in minimalist luxury. Every email feels like flipping through the pages of a high-end fashion magazine—elevated but effortless. With clean layouts, neutral color palettes, and striking yet simple photography, their designs are endlessly scrollable. Each email maintains a perfect balance between whitespace and bold imagery, making every piece feel intentional and on-brand.

2. Dae Hair: Sun-Kissed and Playful

Dae Hair’s emails radiate warmth, vibrancy, and that effortlessly cool desert aesthetic. Their color palettes are inspired by golden-hour hues, and their playful use of typography and movement makes their emails feel dynamic without being overwhelming. They mix engaging GIFs, beautifully styled product shots, and unexpected design elements that make every email feel like a breath of fresh air.

3. Oadevold: Heritage Meets Modern Design

Oadevold blends heritage craftsmanship with contemporary design, and their emails reflect just that. Each one tells a visual story, incorporating rich textures, earthy tones, and editorial-style layouts. Their design approach is immersive, making it feel less like a promotional email and more like an invitation into their world of slow fashion and sustainable craftsmanship. The combination of striking photography, poetic copy, and intentional design choices makes every email feel special.

4. Sezane: Effortlessly French and Always Inspiring

Sezane’s emails transport you straight to Paris with their romantic yet modern aesthetic. They blend soft, dreamy photography with crisp typography and carefully curated styling, making every email a visual delight. But it’s not just about beautiful clothing—their emails feature artist collaborations, lifestyle inspiration, and editorial-like storytelling, creating an experience that feels far beyond a simple sales pitch.

What Makes These Email Designs Stand Out?

Beyond just looking good, these brands excel at email design because they prioritize:

• Beautiful, scrollable layouts that feel seamless and immersive.

• Clear, simple messaging that is visually digestible and on-brand.

• A curated experience that feels more like a digital magazine than a marketing email.

• Unexpected moments of delight, from GIFs to hand-drawn illustrations.

• High-quality photography and design that make you want to engage.

More Than Just Selling—It’s About Storytelling

What truly sets these brands apart is that their emails don’t just sell products—they create a vibe. They curate a world where design, photography, and branding all work together to inspire and engage. Whether it’s Set’s refined elegance, Dae’s sun-drenched aesthetic, Oadevold’s tactile storytelling, or Sezane’s Parisian charm, these brands make opening emails feel less like a chore and more like a visual treat.

If you’re looking for design inspiration or simply want to elevate your own email marketing, these brands are proof that great email design is an art form worth perfecting.

Which email lists are your must-follow favorites?