BRANDING Services

Bring your vision & purpose to the right people.

Invest in branding that develops genuine connection and unwavering loyalty toward your brand.

The perfect blend of style & strategy.

our framework

for success

BRAND STRATEGY
CLEAR MESSAGING
CUSTOM IDENTITY DESIGN
BRAND IMPLEMENTATION
ONGOING SUPPORT

“Serena challenged me to look at new aspects of my business” — Lauryn

・

“My only regret is that I did not find her sooner.” — Kari

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“Serena challenged me to look at new aspects of my business” — Lauryn ・ “My only regret is that I did not find her sooner.” — Kari ・

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BECOME A LEADER IN YOUR INDUSTRY.

CREATE A FLOURISHING COMMUNITY WITH GENUINE CONNECTION.

BUILD A PREMIUM BRAND THAT GROWS YOUR BUSINESS.

Choose Your Adventure...

BROWSE OUR SERVICES CRAFTED FOR SPACES, PRODUCTS, AND EXPERIENTIAL BRANDS

  • Brand Strategy & Messaging

    It’s time that your people know that what you bring to the table is important and valuable.

    Get total clarity on how to build and shine as a purpose-led brand. Learn how to communicate the deep care, value and unique experience you provide for your customers, so you can continue to grow an impactful business for years to come.

    BUILD A BRAND STRATEGY

  • Brand Identity Design

    Create a premium brand experience that is lovable and unforgettable.

    Stand out in the sea of competitors, accurately reflect the quality and value you provide, and gain confidence to show up as the pro you are. Our premium Brand Identity services combines high-level strategic brand development paired with the creation of a high-touch brand design that will leave you and your customers with clarity and excitement down to the very last details.

    CREATE A BRAND IDENTITY

  • Graphic Design & Ongoing Support

    A partnership to get tailored support to implement and execute your brand growth.

    After building your brand foundations, it’s time to go the extra mile to create an outstanding customer experience. We are here to support your business long after your brand development is complete so you have the design and strategic support to implement and execute your vision with ease. Our strategy and design clients have access to brand guidance consulting, content kits, packaging design, web design, apparel, and any kind of collateral touch-points to build a memorable brand.

    IMPLEMENT YOUR BRAND

  • 1:1 Design Mentorship

    Build your dream studio as an Independent Creative

    Designed for aspiring designers and creatives who want to turn their passion into a successful business, this mentorship with Serena provides personalized coaching to build your dream creative studio. One-on-one mentorship offers the accountability and tools you need to take the next steps forward in your business journey. My approach is actionable, personable, and completely individualized.

    GROW YOUR DESIGN STUDIO

 It’s feeling like the start of something great

 

 Our appraoch takes your brand from feeling

disorganized

directionless

disoriented

 

to being

powerful

PROFITABLE

PURPOSEFUL

 

WE CREATE BRANDS THAT PEOPLE GET EXCITED TO PARTAKE IN...

A Tried & True Process

  • 00.

    Our Signature Framework

    We work with founders who believe that by elevating an intentional customer experience, they can foster strong relationships that encourages community, brand loyalty and establishes their premium business in the hearts of their supporters.

  • 1.

    An Intentional, Connective Approach

    This process begins with fully understanding the client's goals and visions to help create a clear plan for our time together moving forward. We make sure to take the time to get to know you and your business before we call it a match through a free discovery call.

  • 2.

    Expert Guided Processes

    You are lead through each step we need to take in order to get results that make a lasting impact. Having a defined process is important, as it for clear expectations and allows strong concepts to develop to align with your business objectives as we progress. No need to stress about things slipping through the cracks, we got you.

  • 3.

    Strategy-Lead Design

    Clarity around what you provide to your customers and how it stands out in competitive markets is paramount to success in this process and is exactly why we don’t design without it. Through my proven Brand Strategy Framework we will uncover and define your Foundational Brand Objectives, your Unique Positioning Strategy, and create a signature Brand Experience and Creative Direction for your brand going forward.

  • 4.

    Research-Driven Brand Design

    We love creating brands that are beautiful and innovative. But in order to do this we also need to be grounded in the purpose you embody. We believe in designing brands that have a strong concept and are rooted in the goals and data provided by the client so that we can take it and create something tailored exactly to you.

  • 5.

    Lasting Branding That Grows with You

    Our goal is to bring out the personality of each brand, so that it’s distinctive and memorable. Deliverables are designed to last years and support you through growth. After our time together, you get access to the studio for all other design & consulting needs going forward.

CHOOSE THE PACKAGE FOR YOU

“She helped me really fall in love with my brand and business again” — Rosa

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“THE BEST!! This is truly Serena's calling.” — Mabel

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“She helped me really fall in love with my brand and business again” — Rosa ・ “THE BEST!! This is truly Serena's calling.” — Mabel ・

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We might be a good fit if…

You possess a profound passion for your work that not only drives you, but also empowers and uplifts those around you.

You value collaboration and are ready to actively contribute to the creative process.

You are prepared to make an investment in both yourself and your brand, knowing that doing so will propel your growth.

START YOUR JOURNEY TO BETTER BRANDING

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“Serena challenged me to look at new aspects of my business”

“I have been a small business owner for 7 years, in those 7 years I managed every part of my business and found it overwhelming and challenging to create a refined and polished brand. As I was beginning to think about my next venture I knew that I needed a team to support my basic branding strategies that would then lead into fully developing the refind brand I envisioned. The Brand Strategy Workshop was the absolute perfect match to set the tone and allowed me to hone in how I was going to give my future clientele an out of this world experience.”

— Lauryn, Owner of Butterkrem

Not ready for custom branding yet?

Check out our Free Resource Library

Not ready for custom branding just yet?

Check out our Free Resource Library

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