BRANDING Services

Build an industry leading brand.

Invest in branding that develops genuine connection and unwavering loyalty toward your brand.

The perfect blend of style & strategy.

The perfect blend of style & strategy.

The perfect blend of style & strategy. ・ The perfect blend of style & strategy. ・

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services

Our Framework For Success

For founders who strive for excellence and want to make sure their brand is built intentionally from the get-go.

01. Brand Strategy

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02. Brand Identity Design

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03. Implement Your Branding

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“Serena challenged me to look at new aspects of my business” — Lauryn

“My only regret is that I did not find her sooner.” — Kari

“Serena challenged me to look at new aspects of my business” — Lauryn ・ “My only regret is that I did not find her sooner.” — Kari ・

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Brand Strategy

01. Brand Strategy

What you bring to the table is important and valuable.

Get total clarity on how to build and shine as a premium & purpose lead brand. Learn how to communicate the deep care, value and unique experience you provide, so you can continue to grow an impactful business for years to come.

Without Brand Strategy...

  • you struggle to articulate why your offers are valuable and irreplacable

  • it’s hard to find, attract and connect with the right people who care

  • you’re unclear how to build your own unique voice and brand online

  • you waiver in your values, and how you show up as a brand

  • you feel irrelevant, overpowered and unheard among your competition

  • you never feel aligned with your visual identity or brand personality

  • you lack consistency and a guide to plan your next steps

With Brand Strategy...

  • create an unforgettable customer experience

  • develop a distinctive personality

  • elevate your brand value far above competitors

  • increase your value perception and raise your rates

  • focus your brand audience to bring more people to you

  • consistently express your authentic vision for your company

  • strengthen and serve customer relationships & community

02. Brand Identity Design

Create a lovable and unforgettable brand legacy through strategic & tailored design.

Reflect the quality and value you provide, and gain confidence to
show up as the exceptional business you are.

Brand Identity Design

03. Implement your Branding

Implement your branding on all touchpoints with ease.

Go the extra mile to create an outstanding customer experience. Get access to consulting, digital & print asset creation, packaging design, messaging & web design to build a memorable brand on all levels.

Implement
    • Print Design

    • Digital Design & Marketing Assets

    • Environmental & Space Design

    • Product Packaging

    • Brand Messaging

    • Web Design & Development

    • Brand Launches & Coaching

 It’s feeling like the start of something great

 

Your Brand Transformation

disorganized

directionless

disoriented

PURPOSEFUL

profitable

POWERFUL

WE CREATE BRANDS THAT PEOPLE GET EXCITED TO PARTAKE IN...

A Tried & True Process

Process
  • 00.

    Our Signature Framework

    We work with founders who believe that by elevating an intentional customer experience, they can foster strong relationships that encourages community, brand loyalty and establishes their premium business in the hearts of their supporters.

  • 1.

    An Intentional, Connective Approach

    This process begins with fully understanding the client's goals and visions to help create a clear plan for our time together moving forward. We make sure to take the time to get to know you and your business before we call it a match through a free discovery call.

  • 2.

    Expert Guided Processes

    You are lead through each step we need to take in order to get results that make a lasting impact. Having a defined process is important, as it for clear expectations and allows strong concepts to develop to align with your business objectives as we progress. No need to stress about things slipping through the cracks, we got you.

  • 3.

    Strategy-Lead Design

    Clarity around what you provide to your customers and how it stands out in competitive markets is paramount to success in this process and is exactly why we don’t design without it. Through my proven Brand Strategy Framework we will uncover and define your Foundational Brand Objectives, your Unique Positioning Strategy, and create a signature Brand Experience and Creative Direction for your brand going forward.

  • 4.

    Research-Driven Brand Design

    We love creating brands that are beautiful and innovative. But in order to do this we also need to be grounded in the purpose you embody. We believe in designing brands that have a strong concept and are rooted in the goals and data provided by the client so that we can take it and create something tailored exactly to you.

  • 5.

    Lasting Branding That Grows with You

    Our goal is to bring out the personality of each brand, so that it’s distinctive and memorable. Deliverables are designed to last years and support you through growth. After our time together, you get access to the studio for all other design & consulting needs going forward.

“She helped me really fall in love with my brand and business again” — Rosa

“THE BEST!! This is truly Serena's calling.” — Mabel

“She helped me really fall in love with my brand and business again” — Rosa ・ “THE BEST!! This is truly Serena's calling.” — Mabel ・

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We might be a good fit if…

You possess a profound passion for your work that not only drives you, but also empowers and uplifts those around you.

You value collaboration and are ready to actively contribute to the creative process.

You are prepared to make an investment in both yourself and your brand, knowing that doing so will propel your growth.

START YOUR JOURNEY TO BETTER BRANDING

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“Hiring Serena has been one of the best investments ever.”

“Re-branding looked like a huge undertaking at first, but Serena walked us through everything, taking care of all the complicated stuff while leaving us with easily-doable tasks. She is super talented & dedicated, providing excellent communication & consistently creating masterpieces. Serena is an absolute delight to work with. Just so much fun. We HIGHLY recommend Serena to anyone looking to level up their branding!”

— MaryBeth, Owner of Frontier Rustic Design

Not ready for custom branding just yet?

Check out our Free Resource Library

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