Zephyr Cycling Studio
Embodied Aliveness | Fitness & Wellness
Zephyr Cycling Studio has been a cherished community in Bozeman since they opened their doors in 2017. Recognizing the need to align its visual identity with their vision for growth, Zephyr sought to reposition themselves as a premium wellness brand in Montana and beyond. Beyond being a place for cycling classes, Zephyr aspired to highlight the brand as a space for mind-body connection and remind their community of the variety of classes and offerings they have. With a desire to cultivate a more mature and softer brand aesthetic, Zephyr wanted to update their brand design to attract individuals seeking a distinctive fitness experience.
The goal of Zephyr's rebranding project was to reposition them as more than just a cycling studio, but rather, as a premium wellness brand that offers a mind-body experience and empowering community of members. Through expanding awareness of Zephyr's other classes and offerings in their design elements, and elevating their collateral, merchandise, and social media templates, their brand design was refreshed and reimagined to reflect a more mature and softer aesthetic that was much more fitting for the next phase of Zephyr’s growth.
Services
Brand Strategy
Brand Design
Art Direction
Print Collateral
Messaging | Approach | Result
Embodied Aliveness | Fitness & Wellness
The goal of Zephyr's rebranding project was to reposition them as more than just a cycling studio, but rather, as a premium wellness brand that offers a mind-body experience and empowering community of members. Through expanding awareness of Zephyr's other classes and offerings in their design elements, and elevating their collateral, merchandise, and social media templates, their brand design was refreshed and reimagined to reflect a more mature and softer aesthetic that was much more fitting for the next phase of Zephyr’s growth.
The goal of Zephyr's rebranding project was to reposition them as more than just a cycling studio, but rather, as a premium wellness brand that offers a mind-body experience and empowering community of members. Through expanding awareness of Zephyr's other classes and offerings in their design elements, and elevating their collateral, merchandise, and social media templates, their brand design was refreshed and reimagined to reflect a more mature and softer aesthetic that was much more fitting for the next phase of Zephyr’s growth.
Section Styles testimonial
“Serena is a creative goddess who also has her feet firmly planted on the ground.”
“To work with someone who can conceptualize and design brand elements so well while also being clear about timelines and strategy is a rare gift. My business is an extension of my heartspace as well as my livelihood, and entrusting an external agency to lead the process of evolving Zephyr's brand was a leap of faith I wasn't sure I could take. But from the minute I got on the phone Serena to discuss the process, I knew in my gut and my heart that I could trust her - and she continued to prove me right every step of the way. Serena showing up the day we launched the brand, just goes to show that she cares about her clients long after the project is over and the final invoice has been paid. She is truly a phenomenal human, and I feel lucky to know and work with her.”
— Carolyn, Owner of Zephyr Cycling Studio
Are you ready to…
Become a leading brand in your industry?
Create a flourishing community through connection?
Build a premium brand that grows your business?
Section Styles ready
