5e Tinctures

Herbal rituals for emotional balance and well-being.

5E is a wellness startup based in Santa Cruz, California that creates herbal products rooted in Chinese 5 Elements philosophy. Founded by three women who are passionate wellness entrepreneurs – collectively with over 10 years of experience as health coaches, acupuncturists and herbalists – they came to Alinea Collective as a new brand ready to launch their premium organic product line inspired by the Chinese 5 Elements. They needed support building a brand from the ground up, including developing a launch strategy, visual identity, and an online e-commerce experience that could scale with their growth.

THE BRAND CREATION

During our 18-month partnership, we took 5E from initial concept through to successful a product launch timed with the fall equinox. We began by developing their complete brand foundation – from brand strategy and messaging and bridged that into creating a user experience and website design. This strategic groundwork ensured their brand would resonate deeply with their target audience while differentiating them in the wellness space.

Services

Brand Strategy & MESSAGING

Brand IDENTITY Design

WeB DESIGN & DEVELOPMENT

PACKAGING & Print Collateral

EMAIL MARKETING

LAUNCH STRATEGY

PHOTOGRAPHY DIRECTION

Transformation for 5e:

Working closely with the founders, we designed a sophisticated brand identity that could flex across a growing product suite while maintaining a boutique, luxurious aesthetic. This extended to custom packaging design, print materials, and brand photography direction.

1. Launched with a custom e-commerce experience.

We designed and developed their website with unique features like a "Find Your Element" quiz to generate qualified leads. The site was built to scale, accommodating their expanding product line while maintaining a premium shopping experience.

2. Streamlined their operations while maintaining a luxurious product.

We supported 5E in sourcing and coordinating with packaging vendors, developing product label copy, and supporting their fulfillment processes. This operational foundation was crucial for their successful launch.

What it meant for 5e:

A completely built-out brand and e-commerce presence ready for launch

Clear positioning in the premium wellness space

Scalable systems and processes for growth

Marketing infrastructure to acquire and retain customers

Operational efficiency from production through fulfillment

Their investment in a comprehensive brand development gave 5E everything needed to enter the market as a premium wellness brand with both immediate sales capability and long-term growth potential.