Print & Packaging Sourcing Guide

Your Go-To Resource for Sourcing & Printing Success

Designed for entrepreneurs and designers, this Notion Dashboard is a powerhouse resource featuring 100+ vendors and manufacturers to help you source packaging, printed materials, and branded business collateral with ease.

What’s Inside?

  • Complete Vendor Sourcing Library – Find trusted suppliers for printed marketing materials, packaging, product manufacturing, apparel, signage, eco-friendly solutions, and more!

  • Print Method Glossary – Learn key printing techniques with visual examples and descriptions.

  • Pre-Design & Pre-Print Checklist – Ensure you have everything ready before sending files to designers or printers.

  • File Guide – A quick-reference guide for understanding file types needed for various print applications.

Take the guesswork out of sourcing and printing! Whether you're launching a brand or refining your packaging, this guide simplifies the process—so you can focus on growing your business.

Read More
Lifestyle, Advice, For Founders Serena Gossack Lifestyle, Advice, For Founders Serena Gossack

How to Build a Strong Brand for Your Restaurant or Cafe

Building a strong brand for your restaurant or cafe is essential for standing out in the competitive hospitality industry. By working with a brand strategist and designer, you can clarify your brand’s purpose and values, understand your target audience, and create a unique story and concept that shapes the customer experience. Differentiating your business, building emotional connections with customers, and ensuring consistency across all platforms will help foster loyalty and set your brand apart. A cohesive, well-crafted brand will leave a lasting impression and drive long-term success.

Read More
Lifestyle, Advice, For Founders Serena Gossack Lifestyle, Advice, For Founders Serena Gossack

A Founder’s Guide to Creating a Premium Brand Experience for Your Boutique Wellness, Fitness, Spa, or Sauna Studio.

Launching a boutique wellness, fitness, spa, or sauna studio is more than just opening a space—it’s about crafting a transformative experience. To create a premium brand, founders must focus on defining their brand’s essence, designing a serene and inviting space, and delivering highly personalized services. Signature treatments, seamless customer journeys, and digital storytelling further enhance the experience, making clients feel valued and connected. By maintaining consistency across all touchpoints—from ambiance to customer service—your studio can stand out as a sanctuary that keeps clients returning for wellness and rejuvenation.

Read More
For Designers, Advice, For Founders kristihanson For Designers, Advice, For Founders kristihanson

Why These Are the Emails I Open Every Time: A Design-Lover’s Guide to the Best Email Lists

Some emails are just too beautiful to ignore. In this blog, we explore four standout brands—Set, Dae Hair, Oadevold, and Sezane—that create emails so engaging, they feel like digital works of art. With stunning photography, immersive layouts, and unexpected moments of delight, these brands go beyond selling to curate experiences that captivate their audience. Whether it’s Set’s minimalist luxury, Dae’s sun-kissed aesthetic, Oadevold’s heritage storytelling, or Sezane’s Parisian charm, these emails are a masterclass in scrollable, on-brand design. If you’re looking for email inspiration, these are the ones to watch.

Read More
For Designers, Advice, For Founders Serena Gossack For Designers, Advice, For Founders Serena Gossack

How These Iconic Brands are Shaping the Future of Co-Branding

Brand collaborations are redefining industries by merging innovation, audiences, and cultural relevance. From Nike x Skims blending performance with inclusivity, to Ilia x Halfdays uniting clean beauty with outdoor adventure, these partnerships create fresh, purposeful products. Dae x Alpyn fuses desert and alpine botanicals for holistic beauty, while Elf x Tinder surprises with a playful, Gen Z-focused makeup line for confident first impressions. Each collaboration showcases the power of authenticity, innovation, and cross-industry appeal—proving that the future of branding lies in unexpected, strategic partnerships.

Read More
Advice, For Founders, For Designers, Lifestyle Serena Gossack Advice, For Founders, For Designers, Lifestyle Serena Gossack

Build with Purpose

In the new year, it’s easy to get caught up in the rush to tackle every idea at once, but taking time to slow down and build with intention is key to long-term success. This blog outlines the 5 P’s—Prioritize, Pace, Prepare, Play, and Plan—as strategies to help you focus on what truly matters. By evaluating what tasks need immediate attention, pacing your efforts to avoid burnout, preparing in advance for big moments, making time for play, and planning your next step thoughtfully, you’ll set yourself up for a year of growth and alignment without the overwhelm.

Read More
Packaging, For Founders Serena Gossack Packaging, For Founders Serena Gossack

Why a Premium Product Deserves an Unforgettable Customer Experience

When you’re selling premium-priced products, the experience you provide your customers should match the value of what they’re purchasing. A premium product isn’t just about the quality of the item; it’s about delivering an exceptional customer experience at every touchpoint, from the unboxing to post-purchase follow-ups. This blog explores how offering a seamless, exclusive, and personalized experience helps elevate your brand, justify your pricing, and foster long-term customer loyalty. If you want your customers to feel valued and excited about their purchase, it’s essential to provide a premium experience that aligns with the premium products you offer.

Read More
For Founders, Advice Serena Gossack For Founders, Advice Serena Gossack

Why Branding Matters for Your Airbnb Guests

Branding your Airbnb isn’t just about aesthetics—it’s about creating an unforgettable guest experience that sets you apart. A strong brand presence builds excitement, elevates the perceived value of your stay, and transforms your property into more than just a place to sleep. Thoughtful branding fosters community, encourages social sharing, and makes it easier for guests to choose you over the competition. By crafting a unique, immersive, and memorable stay, you not only increase bookings but also turn first-time visitors into loyal guests. Ready to make your Airbnb stand out? It all starts with branding!

Read More
For Designers, For Founders Serena Gossack For Designers, For Founders Serena Gossack

A New Way to Think About Content Creation

If traditional content pillars feel too rigid, it’s time to shift to content outcomes—a more strategic way to create content that connects, converts, and builds your brand. By balancing five key outcomes—growing your audience, building emotional connections, addressing pain points, establishing authority, and driving sales—you’ll craft a content strategy that feels intentional and impactful. This approach ensures your audience understands your value, trusts your expertise, and is eager to engage when you present an offer, leading to higher conversions and deeper brand loyalty.

Read More
For Founders Serena Gossack For Founders Serena Gossack

ROI of Brand Strategy & Design

I’m going to be honest and tell you that seeing an ROI after you work on your Branding Strategy, Positioning and Identity Design is often a long game as there aren’t quite as many trackable metrics you can see right away. {Then again I’ve had clients make back over 5 figures of their investment the week of their rebrand launch Coincidence? I think not.}
⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, the impact that it makes on your sales and reputation is significant, and not having aligned and intentional branding can negatively impact your business, sales and profit opportunity.

Read More